TouchCast. What is it? It's an iPad app. iPad? Yes, iPad. Is it available on iPhone? No. Oh... Ok. So it's just an iPad app? Yes. Is it available in the Android Market? What? No... But it was recently made available for Windows computers... I don't know why, don't ask, I'm not getting into that.
Anyways, so TouchCast is a weird little new way of gathering and interacting with elements using multiple mediums in one TouchCast... cast... in one TouchCast episode... video... holy crap I don't know what to call them! I'm just gonna keep on writing... reviewing... blogging... moving on.
The app alone is a broadcasting and editing studio for TouchCast videos. It's also the only viewing platform for other's TouchCast videos. You can't create a TouchCast video on any other device and you can't interact with a TouchCast video without the TouchCast app. Sure, you can send a link of your wicked sick video to your Facebook friends. But they're not gonna understand what you mean by "wicked sick" unless they view it in their TouchCast app on their iPad. It's basically an iPad exclusive thing right now. But they're working on branching out to other devices.
So in order to fully understand this new form of implementing multiple layers of media into one video is unheard of and hard to explain without demonstrating the product itself. Basically what it allows the viewer to do is touch the video and interact with it. You can click on photos in the video and bring them up into full screen. You can click on website links and be on the web page without leaving the video or the producer's commentary. Like, you know how some news websites embed videos in the middle of their articles? Well TouchCast is like the exact opposite. You can embed websites inside videos. And photos, weather reports, maps and so many other little things called "vApps".
TouchCast's website says vApps keep the viewer engaged...
Now, hold up. Let's take two steps back. I completely agree with this statement of "keeping me engaged." Because it really does. But have we really gotten to that day and age where video alone isn't as engaging as it once was when my great grandpa was my age? I remember my great grandpa telling me that when he saw a video, or TV in his case, for the first time he felt like the people on screen were right there in front of him. He was fully engaged with his TV set and he never took his eyes off the news anchor lady... probably for other reasons... but he was engaged... with video alone.
Why would TouchCast feel the need to create vApps to keep the viewer's attention? Has our ADD gotten that bad? Maybe it's for the better. Maybe I like two cookies better than one cookie but that doesn't mean I'm not happy with just one cookie alone.
Ok, so let's get back to the app. When you first open TouchCast it asks you what you'd like to do. Touch? or Cast? If you select 'Touch' it'll take you to all of the TouchCast videos created by other people. Basically explore. If you select 'Cast" it'll take you to the producer's view and from there you'll be able to make a TouchCast video. Basically create.
So let's explore the Touch side first so that you can see what the heck I'm talking about. In the Touch side you'll see what kinda looks like a YouTube layout with video links with thumbnails and categories such as "Featured", "Trending" and "Channels." There's also a search option and on the left side it says "Cast Side" - a button to take you directly into the producer's layout so you can create your own video.
Let's "touch" on that top Featured video, called "Fort Tilden", and see what the viewer sees.
You can scrub, pause and play the video right away. I quickly scrubbed over to the little orange dots in the timeline because those represent vApps. The interesting things. The orange ones are photos, the red ones are external links and the blue one is a map you can actually navigate around in while the video is still playing.
This is what happens when the viewer touches a picture:
The video will continue to play in the lower right corner and you can exit this "photo full screen mode" by touching the video picture in the corner.
I scrubbed forward to the map. The drop pin was originally centered in the frame but I touched it and moved the map around so I could see how far Fort Tilden is from Hoboken.
Now I'm gonna scrub forward to the end to catch those quick "follow me on twitter/facebook" things because maybe I need to know more about this Fort Tilden thing.
Can you see the webpage image in the video frame down there in the lower right corner? Yeah well I clicked on that. The above shows what that looks like. And I've actually been taken to the website. I can now navigate around the site without leaving the TouchCast app. What?? How?? I don't know. It blows my mind.
The Cast side is where all the magic happens.
When you first open the Cast side it seems like just a camera with a bunch of weird features. (for some reason it opens with the front facing camera and you just so happen to be making an ugly face at the moment)
There is a "Swap" option, however, in case your ugliness is too much to handle.
There's also a "Telepromt" option. Oh yes. How convenient. (except I don't speak "Lorem Ipsum")
Down at the bottom there is an "Effects" tab. It's great. But I would seriously never use it in a serious setting ever.
There's also a whiteboard. Because sometimes you just need to doodle right on top of your video.
And then there's a tab called "Titles" but it's boring so we're not gonna get into that. Let's move right along to these strange wonderful things called vApps. When you click on the vApps tab it takes you to this:
So I'm gonna create a little TouchCast episode here and show you the behind the scenes to making a video like the Fort Tilden one. I'm gonna start off with a nice website. Please don't be offended. It's the Bible online and I'm in Matthew chapter 4.
Here's my website vApp with the blue border around it:
I've added in several photo elements and my first one is a picture of a map. Here's a map of Israel:
Now I'm going to tab over to my Whiteboard section and draw a line going from Nazareth to Capernaum because in Matthew 4:13 Jesus travels from Nazareth to Capernaum.
So I went back to my vApps tab and now I'm gonna show you all a nice picture of my mom and dad who actually went to Israel and The Town of Jesus.
Now, do you guys see that little glowing green icon down there at the bottom? It allows you to change the image layout. So here it is in absolute full screen with the camera in the lower corner turned off: (don't worry, the message on-screen fades away but I snapped the screenshot with it because I thought it was cool)
And here it is with the handles on the side so you can adjust the size to whatever you want: (Please do not use your tongue to actually adjust your frame - just touch it)
Alright, so do you all kinda understand what I'm talking about now? Did the photos help? I think they did because it's hard to explain this app without a visual presentation of how it's supposed to look. ....Plus I had fun with the photos if you hadn't noticed.
Oh, and I forgot to mention this; once you hit "Record" everything you do afterwards is recorded in real time. Meaning, if you hit record and talked about mac and cheese for 30 seconds and then tapped a vApp picture of Kraft's logo and brought it up into your camera screen, or canvas, then when you play it back your vApp won't appear until 30 seconds in. Does that make sense? Everything happens in real time. It records what you do with your vApps at the same time as what you do in camera.
I'm sure all of you have tons of questions now... well lucky for ya'll TouchCast has a Frequently Asked Questions page on their website. Imma do things "old school" way now, if you click on the photo below it'll take you to TouchCast's website... Just too bad I couldn't actully embed a TouchCast video on my blog for you guys.
While we're on the subject of TouchCast's website I should show you guys TouchCast's mission. So here it is:
Oh...and if you're wondering more about vApps, and how to possibly build your own, Edo Segal and his buddies Erick Schonfeld (former TechCrunch Editor in Chief) and Charley Miller, the product chief, might be able to help you out. They have an entire page on building your own vApp.
TouchCast was made possible in July, 2013, by Edo Segal, Erik Schonfeld and Charley Miller.